There are many factors involved in setting up a successful e-commerce Web site. I put together a detailed post on our Web Design Solutions Unleashed site listing many of them. I encourage you all to read Important Decisions When Developing An E-Commerce Web Site and go through the list of decisions to make. I’m happy to help you through the process so please reach out if your site needs assistance. I also encourage you to fill out the form in the sidebar to subscribe to the Web Design blog so you’ll receive posts automatically in your inbox.