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Do You Have an Effective Sign?

If you are trying to bring people to you, you need an effective sign. While on my summer getaway in Loreto Bay, I saw two really cool signs promoting the towns of Loreto and San Felipe. They may not be the right kind of sign for your needs, but I thought I’d share photos to help inspire you.

According to Wikipedia, “Malecón is a word used in Spanish-speaking countries for a stone-built embankment or esplanade along a waterfront.” So when I’m visiting in Mexico, asking for the location of the malecón will take me to a waterfront area. Both of the signs below are found along the malecón in their respective cities. If nothing else, the signs make for a great photo opportunity for visitors. And when they post pictures, the sign helps promote the town.

First up is a very colorful sign found in Loreto. I’m not sure when it was installed, but I’m guessing it was in the past year.


On the long drive home, I stopped in San Felipe and visited the malecón for a meal and a margarita. Their sign may not have as much colors, but it does have the same overall feel.


No matter the type of sign you have, make sure to have a sign that draws attention (and meets community guidelines). A big thumbs up to the folks in Mexico for the colorful signs they’ve installed!

About Foster D. Coburn III

Foster D. Coburn III
Foster D. Coburn III is the author of thirteen books on CorelDRAW, the latest being CorelDRAW X6 Unleashed. He has been a contributor to numerous magazines. Foster has taken many projects, including this Web site and many more, from the early design stage through to a finished piece. He has been a featured speaker at many graphics and Web conferences.

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