Here’s $100.00 – Whatcha Gonna Do with It?

Written by Jeff Harrison
April 23, 2007

I often ponder the deeper reason why people exchange their cash for items and services. Is the item is for practical purposes, or for stylish embellishment instead?

There is an intrinsic value to physical goods. We all have seen teenage girls wearing a pair of jeans that have been ripped and distressed in advance. The jeans probably cost 80.00+. Why is this perceived as a good value?

Personally… I’m more of a Wal-Mart guy… 15.00 a pair. But, I don’t really care what people think of me. My identity or self-confidence isn’t connected to what I do or don’t own.

Some artwork came into a shop 2 weeks back. The owner said, “that text looks terrible”. It was a distressed typewriter font used on a business card. I asked the owner WHY the artist wanted that text to look rough. She had no idea.

There is some trust built into perceived stability or permanence. You feel like you can trust a company that’s been in business since 1959. The reality is that there are no guarantees of anything.

Part of our culture assumes that rounded, quirky, sleek, new, is often “better” by default. Let’s take Windows Vista for example – it isn’t enticing for me. Not enough clear benefits for my needs – esp. after having to start over again with new hardware to support it. The only reason I bought XP was to run DRAW X3 when it came out. XP doesn’t feel as responsive as win 2000 or 98 IMO. The keys for me are responsiveness and transparency.

Make no mistake, many people “express themselves” throughout the purchasing process. It’s almost spiritual. The product itself can be incidental to the overall transaction! Their personality is connected to the products they own, and the goods such as food that they consume.

“I only eat Free Range asparagus, grown in a ozone-free, sustainable environment. Part of the proceeds goes to freeing Tibet.” Uh huh…. 🙂

Up here in Calgary, I’ve heard recently that one out of ten people are millionaires. This is about right, FME. The result of so much wealth is rampant consumerism, which is good for business. It’s a feeding frenzy.

A lot of guys here wear these little trinket necklaces from exotic places. I think part of their purpose or appeal lies beyond the necklace itself… it “sends a message” to other men and women that you can afford to travel, and that they have flexibility with their time to make it happen.

Post Discussion


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…

Making a symmetrical scroll for a circular area

A user in the CorelDRAW forums asked how to make the scroll section. First, I'd tried to straighten out the graphic (somewhat) from the the original image provided. Then I'd proceeded through the numbered steps. I ended up drawing the curled end...

Read More


Make Unique Vector Text

Here's an idea that I don't believe I've shared before. I came up with this technique for my own needs 15+ years ago: Convert your text to a bitmap (add some padding around text - make a rectangle with no fill or outline) Apply bitmap effects of...

Read More

Jeff Harrison

Jeff Harrison is a media "Jack-of-all-trades", familiar with most of the major media applications on the Windows platform. Whether it's 2D/print, 3D, audio, video, or web-related - he's working on mastering everything that comes his way. He's a past Alpha and Beta tester for Corel, and has instructed students from all over the world. He runs the popular site, the #1 place for CorelDRAW macros. Also check out his youtube page, and his gallery at

Recent Posts

Pro WordPress Help

WordPress Web Design and Maintenance

Graphics Unleashed Donations

Personal Info

Donation Total: $5