RockMelt Browser

November 13, 2010

I often talk about new software. Of course much of the “new” software is simply an updated version of software that’s been around for a while. Other times it is a small utility with a very simple function. Today I’m going to introduce you to a new browser that is still in the development stage.

The name of this new browser is RockMelt and it is built around social media. I encourage you to watch the video on their home page to see the new browser in action. If you like it, you can connect on Facebook to download a copy for yourself.

Before I give you my take on this new browser, let’s look at the people behind the product. It is being developed and backed by alumni of Netscape. Most notably by Marc Andreessen, the co-founder of Netscape. There is no shortage of developer talent, imagination and money. The big question is if it can take browser share away from the many other browsers available.

If you are addicted to Facebook, RockMelt is probably a good fit for you. I don’t post status updates. I don’t post pictures. I don’t take surveys. I don’t play the time-wasting games. In short, RockMelt is not for me. I’m definitely not the target audience for this browser. Honestly, I think the target demographic is a single company. Microsoft has a browser of their own. Steve Jobs, I mean Apple, has a browser. Google has one too. Who is the hottest online company without a browser? If you guessed Facebook, you’re right. While it may not be directly spelled out in RockMelt’s business plan, I’m guessing they want to be acquired by Facebook. Beyond the many links to Facebook, I just don’t see any revolutionary features.

I also wonder if the unique features of RockMelt can be easily added to the other major browsers. My guess is that we’ll see similar features sooner rather than later. I’m very interested in hearing your thoughts. Obviously I’m not very enthusiastic about this new browser. Do you agree with me? Or do you think I’m dead wrong? Post a comment and share your thoughts.

Post Discussion


  1. David

    I don’t do Facebook at all. I had previously heard about RockMelt and was exceedingly underwhelmed.

    (As an additional note, I had opened up the comment window on IE 9 beta, and it isn’t even showing the captcha, so I had to switch to Firefox.)

  2. rsnowman2

    I agree with most all of what you say about this browser. I also am not enamored with Facebook. So, I don’t need or want a browser designed especially to complement it.

    Although I don’t blame them for what they are seeking to accomplish. It’s just not for me.


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…

My Experience Upgrading to Windows 11

My Experience Upgrading to Windows 11

When Windows 10 was released, we were told it would be the last version of Windows. Several years passed and that was the case. Then we got Windows 11 and it did have some changes about what machines were supported. So we weren't talking about...

Read More

IDrive Cloud Backup

Use IDrive to Safely Backup Your Data to the Cloud

I truly hope everyone knows the importance of backup and you have plans in place to backup your data on a regular basis. Sadly I realize that while everyone claims they should do it, you might not do it often enough or maybe not at all. Today...

Read More

Foster D. Coburn III

Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.

Recent Posts

Pro WordPress Help

Graphics Unleashed Donations

Personal Info

Donation Total: $5