RockMelt Browser

November 13, 2010

I often talk about new software. Of course much of the “new” software is simply an updated version of software that’s been around for a while. Other times it is a small utility with a very simple function. Today I’m going to introduce you to a new browser that is still in the development stage.

The name of this new browser is RockMelt and it is built around social media. I encourage you to watch the video on their home page to see the new browser in action. If you like it, you can connect on Facebook to download a copy for yourself.

Before I give you my take on this new browser, let’s look at the people behind the product. It is being developed and backed by alumni of Netscape. Most notably by Marc Andreessen, the co-founder of Netscape. There is no shortage of developer talent, imagination and money. The big question is if it can take browser share away from the many other browsers available.

If you are addicted to Facebook, RockMelt is probably a good fit for you. I don’t post status updates. I don’t post pictures. I don’t take surveys. I don’t play the time-wasting games. In short, RockMelt is not for me. I’m definitely not the target audience for this browser. Honestly, I think the target demographic is a single company. Microsoft has a browser of their own. Steve Jobs, I mean Apple, has a browser. Google has one too. Who is the hottest online company without a browser? If you guessed Facebook, you’re right. While it may not be directly spelled out in RockMelt’s business plan, I’m guessing they want to be acquired by Facebook. Beyond the many links to Facebook, I just don’t see any revolutionary features.

I also wonder if the unique features of RockMelt can be easily added to the other major browsers. My guess is that we’ll see similar features sooner rather than later. I’m very interested in hearing your thoughts. Obviously I’m not very enthusiastic about this new browser. Do you agree with me? Or do you think I’m dead wrong? Post a comment and share your thoughts.

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2 Comments

  1. David

    I don’t do Facebook at all. I had previously heard about RockMelt and was exceedingly underwhelmed.

    (As an additional note, I had opened up the comment window on IE 9 beta, and it isn’t even showing the captcha, so I had to switch to Firefox.)

    Reply
  2. rsnowman2

    I agree with most all of what you say about this browser. I also am not enamored with Facebook. So, I don’t need or want a browser designed especially to complement it.

    Although I don’t blame them for what they are seeking to accomplish. It’s just not for me.

    Reply

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