A few weeks ago I told you about how to create barcodes in CorelDRAW. Admittedly, most barcodes are fairly ugly. They are a necessary evil in the packaging industry. I know that I just design an area on my book covers for them.
A recent article in the Wall Street Journal told about “vanity barcodes” that are now being used on some packaging. I have to admit the samples they show and others they describe look pretty cool. Give the article a read and think carefully before you try to do this on packaging you design. It certainly looks great, just make sure that the barcode scans perfectly before you put a fancy design on a new package.