Building a Platform and Blogging to Build Your Business

June 24, 2012

Since I write a daily blog post, a recent article in the New York Times caught my eye. It was entitled Blogging to Build Your Business and who doesn’t want to build their business? If you have a business or want to have a business, you’ll definitely want to read the post for some good ideas on building your business through a blog and social media. You’ll also find that the post includes an interview with author Michael Hyatt and discusses his new book Platform: Get Noticed in a Noisy World.

As I just learned of this book, I have not had a chance to read it yet. My copy is definitely on order and I have no doubt the value of the information is well worth the $16 cost (for the hardcover version) on Amazon. Prior to this article I had never heard of the author or his blog. It will certainly be added to my reading list. From what I understand, much of the information in the book was first published on his blog. I always find it nice to have all the information packaged together in book form like this.

Kudos to the author as he has such a rabid audience that you’ll find a number of reviews written by fans who received a free advance copy of the book. There are other reviews from folks who paid for the book and found it a great value. I know I’m excited to dig in and read the book to see what it can bring to this blog and to my Twitter activities.

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