I always love reading stories about entrepreneurs who’ve found success. There was a really cool story entitled Building a Brand When You Can’t Afford an Ad Agency in the New York Times. It was the story of how Tito Beveridge (his real name) built the Tito’s Handmade Vodka business from scratch. As with most stories of this type, there was a lot of hard work involved. What caught my eye was the use of CorelDRAW to create the vodka label (samples shown below). The way it was written seemed to be a knock on CorelDRAW to me. Yet this is a perfect example of someone with no design skills learning to use CorelDRAW and putting it to use in their business. Congratulations Tito!
Now that we’ve all had a virtual shot of vodka, let’s see if we can find some cool Easter Eggs hidden in Facebook. Actually we don’t have to look too hard as the folks at BuzzFeed did an article entitled 7 Best Facebook Easter Eggs. As you read through it, you’ll notice that some of the coolest ones are no longer available. Luckily some of the neatest ones are alive and well. I know I’m excited to try out a few of them.
Do you know of any other liquor or wine labels created in CorelDRAW? Please post a sample on the Graphics Unleashed Facebook page and tell us all about it. I’ll share them in a future blog post. And if you have a cool Facebook Easter Egg that wasn’t listed in the article, pass it along so I can enjoy it too!
Comment from Sonia Taylor sent via e-mail:
While I haven’t designed wine/liquor labels in Corel, I sure as hell design everything else I do in Corel. Most recently banners, invitations, posters, and of course endless amounts of political mail. Yeah, I have to export everything to AI for printers, but that’s life in the real world. I’m not sure how many professionals use Corel, but would be interested to know.
Sonia, there should never be a reason for anyone to have to save their artwork to AI for “printing”. A PDF should work very well every single time. If you have printers who insist on AI files, I would seriously shop for a new printer.