Boost Your Web Strategy for the New Year

December 27, 2012

Can you believe another year starts next week? I’m sure it will be a year filled with challenges for all businesses. I hope your business has a Web strategy and a social media strategy. If not, that might be something you need to consider implementing. For those that already have a strategy, the goal is to make them deliver even better results. I want to refresh your memory on a number of topics covered in 2012 that can help improve your online strategies.

It is important that customers have a way to find you on the Web and often they are looking in the search engines. Putting a little bit of effort into search engine optimization (SEO) can have a great payoff if your site is more easily found. Below are the posts this year where SEO has been featured.

Building a social media network and interacting with your network are very important. I’ve covered a few books on building your network throughout the year. Those include Building a Platform and Blogging to Build Your Business and Return on Influence. It is also important to know if you are truly influencing your network and that’s why there are now sites to measure your social influence. Several of them were discussed in Measuring Social Influence with Klout, Kred, Peerindex and Proskore.

Making your profile page on social networks look good will help you build your network. Make sure to check out Free Twitter Header Template for CorelDRAW and Corel PHOTO-PAINT to dress up your Twitter profile. Then visit Facebook Brand Template for CorelDRAW and Corel PHOTO-PAINT to get your Facebook profile dressed up.

Lastly, it is important that the graphics you post are sized right and look good. Putting the Right Graphics on the Web gave you tips on getting your graphics just right. Whew, that’s a lot of information and I hope all of us see out businesses grow in 2013!

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Foster D. Coburn III

Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.