Search Engine Optimization or SEO is optimizing Web pages and Web sites so they appear higher in search engine rankings for desired terms. Sure, you can pay to run ads for the desired terms, but that can get expensive.
Getting your page to the top of Google may cost you some money (for help) or some sweat equity, but there is no cost from Google for the ranking. So we can’t call it free advertising, but it can pay off in the long run if the high ranking brings you business.
Keeping track of where your pages and your competitors pages rank can be difficult if you don’t have a little bit of help. Today we’re going to take a look at Rapid SEO Tool as it can make the research much easier. Look at the graphic above as it shows a very small portion of the report comparing the rankings of two pages. The “competitor” site on the right is the #1 site for the specified search term on two of the three major search engines (Google, Bing and Yahoo).
You’ll also note that next to various elements in the upper section of the report are suggestion links. Click on any one of these and you’ll get some suggestions on changes you can make to improve the search ranking. Don’t think the small part of the report shown above is everything it tells you! You’ll get very detailed information on how various elements of a page are optimized for each keyword or phrase. Each of your projects can be saved so that you can quickly open them up and re-analyze the results.
So not only will this tool help you to determine the results of your SEO efforts, it will also teach you the areas where you need to improve your SEO in terms that everyone can understand. Whether you are a complete beginner or an SEO guru, there is something for you in Rapid SEO Tool.
A free trial download is available and the purchase price will repay itself if you use the tool to boost the rankings of your pages.