Social Interactions Important for SEO Efforts

March 5, 2013

SEO ChecklistIn my post a couple of days ago, Enjoy the Blog? Your Support Is Important!, I mentioned some free methods in which you can help the blog. I want to expand on two of those methods and explain how they are helpful to the blog and how they are an important part of anyone’s SEO arsenal. To recap, I’ll include two of those methods below:

Share our posts: Icons are provided on the left side of every blog page that make it easy for you to share the posts on Facebook, Twitter, Google+ and LinkedIn. If you enjoy a post, please share it on your social networks and tell others about it. Not only will you be helping the blog gain readership, it can also help you build your own social networks by passing along valuable content to your friends and followers.

Comment on our posts: Each blog post is just the beginning of a conversation. Share your thoughts on the topic being discussed by posting a comment. Please do not reply to the daily blog e-mail with your comment as it will only be seen by Foster. Post the comment on the blog so everyone can benefit from what you have to say. You can also post comments on the Graphics Unleashed Facebook page. Having more comments will help posts get seen by more readers and that is good for the blog!

For those who aren’t familiar with SEO, it stands for search engine optimization. In short, techniques for making a particular page get ranked higher in the free search rankings. Ideally, getting a page to the top spot at Google, Bing or Yahoo. I told you about a tool for measuring rankings in the Rapid SEO Tool Makes Researching and Optimizing Search Rankings Easy post. If you want the full story on how search works, Google just launched a new Web site titled How Search Works that gives you all kinds of details.

So how exactly do the activities I discussed above work when it comes to SEO? Imagine there are two pages that have similar content. Each of the pages has been well-optimized to rank well. In short, there is no obvious way that one ranks better than the other. It is the social interactions that can make the difference!

In the case of the blog post, Google will look at a post and see how many comments have been posted. Their algorithm will give additional weight to a page with more comments as they assume it is a page that resonated with readers.

In total, there were 38 comments posted on more than 60 blog posts during the entire months of January and February. Of those 38, a number of them are replies I have posted to reader comments. By contrast, many readers still send comments to me via e-mail that are not seen by anyone but me and do nothing to help search rankings. That means well over 99% of regular readers haven’t left a comment on the blog in the last two months.

Just like the search engines (Google, Bing and Yahoo) look at the number of comments, they also look to social media to see which pages are being shared. The more shares, the better a page may rank. If you read a post you enjoy, can you please click one or more of the social media sharing buttons to tell others about it? Seriously, it takes maybe 15-30 seconds to share a page and yet it is again something that more than 99% of loyal readers haven’t done.

I don’t want anyone to think the number of comments and the number of social shares are the only things to determine the rank of any particular Web page. They are only two of many components in a very complex algorithm. They are two ways that readers can “vote” for content they enjoy and I would appreciate it if you can regularly send a few votes my way. Heck, you can start by posting a comment with your thoughts. Hopefully this information can also help your Web sites perform better in the search rankings.

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Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.

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