If you are in the world of graphics, marketing is involved at some point whether you like it or not. Maybe you are designing content to be used in marketing or you have to market your own skills to gain clients. The hottest area of marketing right now is social media and it won’t be going away anytime soon. In fact, it will only continue to grow no matter how much some people hate it.

I want you to go back a few years in time and think about accessing a powerful person. Have you ever had the desire to communicate with the head of a big company, thought leaders or some other highly influential person who had a barrier around them? If you tried really hard or knew the right person, you might have a chance to reach the person.

With social media, there are side doors around the barriers. If you know the side doors, you can reach out to the people who were inaccessible in the past. The Social Media Side Door explores this topic in detail so that you reach those who used to be unreachable.

We all have a choice and some of you will continue to curse social media. I understand and I’ve been there. If you already embrace social media, this book will allow you to do more by walking through the side doors. I encourage those of you who are skeptical of social media to dig a little deeper and explore all it offers. The Social Media Side Door will allow you to understand the power of social media.