Are There Year-End Decisions to Make to Boost Profits and Functionality?

December 30, 2014

As this post lands on the blog, it is only 40 more hours until the start of 2015 in Arizona. In some parts of the world, it is much less. Whether you take action before the end of the year or it is something you do soon after the beginning of the year, it is a good time to evaluate various things in your business or personal lives.

I’ve make some changes in my health insurance and the change takes place on January 1. While the costs and a few details change, it was more hassle than anything to implement the change. Believe me, it was a huge hassle.

Another dilemma I discussed with a friend was related to satellite boxes in her house. She currently has three receivers and it perfectly meets her needs. But her brother will be spending two months in a guest room that has no satellite box (and no way to use an antenna). So is the best answer to get another satellite box or is there some other compromise that can be made? We think we found a solution that will work for her.

What are the products or services that you should re-evaluate as a new year begins? Do you need to find a new revenue stream to replace one that isn’t performing as it has in the past? Is a profitable project coming to a close that leaves a void to fill? Are there new projects scheduled for which you need to find time?

Last year I made two huge decisions that saved some money thanks to advances in technology. For as long as I can remember, I had subscribed to a good old-fashioned newspaper. It was tough for me to pull the plug and not have a paper sitting at the end of my driveway every morning. Yet now that more than a year has passed, I no longer miss it.

In the office, we switched from the old wired phone service to RingCentral (described in detail at Upgrade Your Phone Service and Save Money With RingCentral). This saved us a huge amount of money and we actually have more capabilities on our phones. I can even place/receive calls on our office phone from anywhere in the world on either a laptop, my mobile phone or directly using the phone adapter. There was even a time last summer where the office was relocated to Mexico for ten days and nobody would have known if I hadn’t told them.

Just before writing this post, I cancelled a service we’ve used for several years as a tool for selling products. We just weren’t using it anymore so there was no reason to continue paying for it.

Together with one client, we’ve put into place a training plan for their employees at offices all over the US to make sure their skills are sharpened on a regular basis. Another client is working with me to implement new marketing efforts to their existing customers.

Other clients have been working with Unleashed lately to build completely new Web sites that will launch soon after the calendar changes to 2015. Stop and reflect for even a few minutes and I’m sure you’ll find changes to at least consider. Maybe the best answer is to continue on the same path. But if there is a new path to explore, get started on it and hopefully it will leads to more profits for you in the future!

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Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.

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