When we go to Google and perform a search, there are many criteria used behind the scenes to give us results that Google feels will best answer our query. Often Google will update the algorithm used to modify the criteria used and the amount of importance assigned to the criteria. We’re about to see a big change in the next month that could have a huge impact on the search results you get when using a mobile device.
Some Web sites adapt when viewed on a mobile device. The terminology for that adaptation is a “responsive Web site”. Other sites do not adapt to mobile. Google has announced that responsive sites will perform better on searches performed on mobile devices starting on April 21, 2015. More importantly, sites that are not responsive could lose a chunk of the traffic they get from Google.
This change has been in the works for quite a while and Google has sent notifications to sites that didn’t adapt to mobile that changes needed to be made. The only big news to come out recently is the date that it will be implemented.
Loyal readers already know that we have added a number of new sites to the Unleashed family in the past six months. They include CorelDRAW Unleashed, Seamless Textures Unleashed, Vehicle Templates Unleashed and Web Design Solutions Unleashed. Part of our motivation for building these sites was to make sure we had mobile-friendly sites for our most popular products.
In the same time we’ve made over small sites such as Alan’s Classical Guitar, Loreto Bay Home Rental and Sun Visors Etc. There have also been makeovers of bigger sites like GarmentPrinter.com and Walman Eye Center.
Some might ask why we haven’t made over the Graphics Unleashed Web site or the Graphics Unleashed Blog. It is very simple, those sites have thousands of pages and it will be a massive undertaking in terms of time and money to make them responsive. The better answer was to build the new sites for our most popular products. We are planning to update the blog in the near future and I’ll post more about those plans when we are ready for the makeover.
If you have a Web site for your business, you need to find out if it will adapt responsively on mobile devices. Should you need help giving your site a makeover, I’d be happy to work with you on that makeover. It could be very expensive if you do nothing and don’t update your Web site. Google will send fewer people to your site from search and you’ll lose the opportunity with those mobile visitors.