I was running a bunch of errands the other day and just wanted to order a quick meal to pick up on the way home. The decision was made to order a pizza from a shop on the way home. Thanks to mobile technology, I got on my smartphone and looked up the Web site of the local shop.
Yes, they had the pizza I desired but I was also very interested in the picture they had of a salad on the site. I called the shop to place the order and described the salad picture. As I listed the ingredients I saw, they were baffled as they offered no such salad.
A few minutes later I arrived to pick up my order and the owner was very curious about the picture I saw. He had never offered any such salad so I can only guess that whoever designed the Web site has used some sort of stock photo. Stock photos can be very helpful on a number of sites, but they are a horrible idea for a restaurant. That’s especially true when they show ingredients that don’t even exist.
I saw this as a way to offer my services to the owner and told him that I can redesign his Web site and that I am a local business. It wasn’t a very long discussion, but I gave him my card and it is now his choice if he wants an improved site that better reflects his business. So the next time you order a pizza, is there something you can offer in return to the pizza shop? Maybe it isn’t even a pizza shop, just keep your eyes open for opportunities to arise.