Should You Be On Instagram?

September 22, 2015

I admit that I haven’t been a person who embraces the latest social media platform immediately. Even when I have created an account on a social media platform, I took my time before becoming active. Things were different with Instagram. I created my account (follow me @fostercoburn) earlier this year and I have been actively posting ever since.


Instagram is one of the most visual social media platforms. As many of you are in the world of graphics or photography, a visual medium is a great way to show off your projects and your life. One of the side benefits is that you can choose to have your Instagram post automatically cross-posted to other platforms like Facebook and Twitter. No, you don’t have to cross-post though it can simplify putting a photo on multiple platforms.

One of the features of Instagram is that you can apply a number of filters to a photo during the posting process. Sometimes these filters are a benefit and sometimes they should be avoided. As with any flashy feature, don’t overuse it.

Sure, you can use Instagram for personal posts/photos. But you can also use it to post graphics and photos related to your business. I have chosen to only have a personal account for now where I do occasionally post business-related items. My preference is photos related to the desert.

A very important way to expand the reach of a post is to use hashtags. They are far more prevalent on Instagram than on other platforms. Not sure how to use hashtags? Read Use #Hashtags In Social Media To Increase Exposure.

Even though I’ve been on Instagram for much less time that the other platforms, I’ve found it is the one that I enjoy the most. Not only sharing my own photos, but exploring the photos of others I follow and some I stumble upon.

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Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.

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