Preparing a Useful 404 Web Page in WordPress

April 12, 2016

When a Web site is built, you hope that links will be built to various pages on the site. That’s one way that the site builds more traffic. But there are times that a Web page is moved or removed and then those links could lead to 404 errors if someone attempts to visit that page.

As we were planning the transition of our site from the original with more than 10,000 pages to the new site with fewer than 10 pages, we knew there would be a lot of links to pages that no longer existed. The new site was being built on WordPress so we found a plugin that allowed us to build a dedicated page as our “404 page” to help visitors find the new locations for the old links.

We found that 404 to 301 was a great solution for our needs as it allowed us to choose the page where 404 errors would be sent. Our specially designed Page Not Found linked to the most popular pages and where they had moved. Behind the scenes it logs every single 404 error so we can see what links are being followed. It also helps keep any SEO you have for the old links.


This is a great plugin that we use on virtually every Web site we design, even new sites. It allows us to make sure that any erroneous URLs will go to the page of our choice instead of some generic error page that isn’t helpful to the site or the visitor.

Post Discussion


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for April 12, 2022

Email hosting, marketing mix, Alt text, WordPress database, Email Optin Forms, handwriting fonts, Elon & Twitter and beer clubs. Those are just the tip of the iceberg in this week's headlines. Check out all the news listed below and click on...

Read More

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for March 15, 2022

Business plan, backlinks, duplicate content, SEO checklist, NGINX, flag emoji, social media facts, Tweetdeck and spaghetti trees. This week brought a wide range of content that can help you build your business. Check out all the headlines we've...

Read More

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for March 29, 2022

Email services, Google Domains, local search, sitemap audit, Apache web server, Email optin forms, emojis, GIFs, SPAM and perfect pizza! Those are only a few of the many topics covered in the stories we've included this week. Check out the...

Read More

Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.

Recent Posts

Pro WordPress Help

WordPress Web design

Graphics Unleashed Donations

Personal Info

Donation Total: $5