Publish Your WordPress Content to Facebook Instant Articles

June 2, 2016

Facebook is certainly pushing to become the hub for more and more online content. For a few months they were testing a new program called Instant Articles and they rolled to out to all page publishers on April 15, 2016.

First, let’s discuss Instant Articles and how it functions and then we can talk about how publishers can use it. When someone attempt to read your content on a mobile device, it can be a frustrating experience. The content may not be optimized for mobile. It could be a large amount of data to download. Plus it is often fairly slow. In many cases, all of these apply.

With Facebook Instant Articles, a version of content optimized for mobile is stored and served by Facebook. It loads really fast and gives readers a great experience. One initial downside for publishers is that readers are not coming to their site to view the content. Facebook has built in the ability to monetize the content with advertising and it makes sharing the content really easy. Ideally this more than makes up for losing direct Web site traffic.

For publishers on WordPress, Facebook teamed up with Automattic (developers of WordPress) to create the Instant Articles for WP plugin. It is free and makes it easier to get blog posts and/or site pages converted to a format perfect for Facebook.

While it does make it easier, the plugin still has a lot of flaws to correct before it is ready for prime time. We used it to prep Graphics Unleashed Blog posts and we were rejected twice for formatting errors caused by the plugin. We were finally approved on the third try. Many users of the plugin are hoping it will be greatly improved in the near future.

There are a couple of other requirement needed. You must have a page on Facebook. We’re not talking about a personal profile but a business page. If you don’t have one yet, read Create a Facebook Page for Biz, Brand, Cause and More. You’ll also need to install the Pages Manager app on your mobile device.

Using Facebook Instant Articles does not automatically publish new posts on your Facebook page. But if you post a link and that link is clicked on a mobile device, the reader will be taken to the Instant Articles optimized version of the page/post.

Post Discussion


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for April 12, 2022

Email hosting, marketing mix, Alt text, WordPress database, Email Optin Forms, handwriting fonts, Elon & Twitter and beer clubs. Those are just the tip of the iceberg in this week's headlines. Check out all the news listed below and click on...

Read More

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for March 15, 2022

Business plan, backlinks, duplicate content, SEO checklist, NGINX, flag emoji, social media facts, Tweetdeck and spaghetti trees. This week brought a wide range of content that can help you build your business. Check out all the headlines we've...

Read More

Graphics Unleashed Digital Design Digest 2020 03

Digital Design Digest for March 29, 2022

Email services, Google Domains, local search, sitemap audit, Apache web server, Email optin forms, emojis, GIFs, SPAM and perfect pizza! Those are only a few of the many topics covered in the stories we've included this week. Check out the...

Read More

Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.

Recent Posts

Pro WordPress Help

Divi WordPress Theme

Graphics Unleashed Donations

Personal Info

Donation Total: $5