You may have noticed the lack of blog posts the last few days. I’m on vacation in Mexico and haven’t written much. But I’m still doing research while here. I was recently having dinner with a local couple and they mentioned a resistance by many of the local businesses to having an online presence.

Finding out even basic information can be difficult if the businesses don’t have even a simple Web page. Even worse, very few of them have a Facebook page. If you aren’t sure how to create a Facebook page, it only takes a couple minutes as I described in Create a Facebook Page for Biz, Brand, Cause and More.

I used those exact steps to create a Facebook page for Loreto Bay Home Rental, my home away from home. Along with a dedicated Web page, this online presence gives me a marketing advantage over many other local businesses.


Once you have a Facebook page, it is important to get it verified to get more traffic and assure visitors that your Facebook page is the official page for the business. Just like creating the page, this only takes a couple of minutes. Notice the checkmark next to the page name in the graphic above which indicates the page has been verified.

If you are logged in to the page as the Admin, look in the Page Tips section on the left side of the page for a Get Verified link. The simplest method will call the phone number associated with the business and give you a code to enter. Using this method, you’ll be verified in less than five minutes!

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