Do You Have an Effective Sign?

August 30, 2016

If you are trying to bring people to you, you need an effective sign. While on my summer getaway in Loreto Bay, I saw two really cool signs promoting the towns of Loreto and San Felipe. They may not be the right kind of sign for your needs, but I thought I’d share photos to help inspire you.

According to Wikipedia, “Malecón is a word used in Spanish-speaking countries for a stone-built embankment or esplanade along a waterfront.” So when I’m visiting in Mexico, asking for the location of the malecón will take me to a waterfront area. Both of the signs below are found along the malecón in their respective cities. If nothing else, the signs make for a great photo opportunity for visitors. And when they post pictures, the sign helps promote the town.

First up is a very colorful sign found in Loreto. I’m not sure when it was installed, but I’m guessing it was in the past year.


On the long drive home, I stopped in San Felipe and visited the malecón for a meal and a margarita. Their sign may not have as much colors, but it does have the same overall feel.


No matter the type of sign you have, make sure to have a sign that draws attention (and meets community guidelines). A big thumbs up to the folks in Mexico for the colorful signs they’ve installed!

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