Include Important Keywords In Graphics Created For Web

June 4, 2015

You may not do any Web design yourself, but it is quite possible that part of your job is creating even the occasional graphic destined for a Web site. For all the details of how to create the graphics in CorelDRAW and Corel PHOTO-PAINT, get our CorelDRAW Web & Social Media Success Kit.

Today I want to talk specifically about naming the files that will be used on the Web. Every element on a Web page plays at least a small part in how that page is ranked in the search engines. So as you name your files, try to include important keywords in the file name. I’m a big fan of putting hyphens between words, but you could also use underscores if you prefer.

Since I mentioned the CorelDRAW Web & Social Media Success Kit, let’s talk about the boxshot graphic and how I would name it. I would probably use coreldraw-web-social-media-success-kit-boxshot.png as the name so the whole product name is included. If you have any doubts about what keywords to include, ask the person who is building the Web site and they will likely have keyword suggestions.

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Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.

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