I got a call yesterday from a loyal reader who was very frustrated that his artwork had been used without his permission. I’ll go over a quick strategy that allows you to provide a higher-quality proof to your clients without having to worry about them stealing your artwork.
Don’t send a JPEG! If you have ever been to a CorelDRAW Unleashed Training Boot Camp, you know that I make it very clear that JPEG is the worst possible file format for anything other than photos on a Web site. Not only is it a lousy file, you have no protection.
Place the word “PROOF” or some other text across the top of the graphic and make it 80-90% transparent. That way it covers the artwork enough that it would look awful if stolen, but not so much that it prevents the customer from proofing the artwork.
From CorelDRAW, publish your artwork to PDF. If you need the details on doing this, check out Lesson 34 from my CorelDRAW X5 Unleashed book. On the security tab, make sure to include a permission password. Turn off the ability to print the artwork or edit it in any way. Your customer can still look at it on screen as long as they want.
I’ll put in a side note. If there is a permission password, it will also prevent the PDF from being imported into CorelDRAW unless the password is known. This method isn’t absolute foolproof, but it will provide you a great deal of protection from your customers taking your artwork elsewhere.