Google Offers JPEG Alternative

October 19, 2010

The JPG file format has existed for many years because it makes small files and has wide support in graphics software and the Web. Of course it is also used extensively in digital cameras. Users love it because of the small files, yet they often overlooked the flaws.

Google thinks they have created a superior alternative. Their WebP format makes smaller files than JPG. Their engineers claim a decrease in size of about 40 percent. Given all of the traffic that passes through Google servers, it makes sense that they want to have smaller files.

The problem is that this new format is not supported by any browsers right now. Google says it will be added to their Chrome browser very soon. It isn’t supported by any graphics software or cameras either. So don’t expect to see a lot of WebP files in the immediate future. Only time will tell if this new format becomes a widely-used standard.

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Foster D. Coburn III

Foster D. Coburn III built his first Web site in 1995 and he has been working exclusively in WordPress since 2013. He has used the Divi theme exclusively since 2015. Earlier in his career he was the author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences.
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