Logos: Consider the Future Requirements

Written by Jeff Harrison
October 23, 2010

When creating a brand or a logo, you should imagine the wide variety of output methods that are available with modern equipment. Quite often I see new desingers of all ages create artwork that is very complex and doesn’t translate well to simpler versions of the brand.

Here’s a fictional company where a several prospective output methods are considered.

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Jeff Harrison

Jeff Harrison is a media "Jack-of-all-trades", familiar with most of the major media applications on the Windows platform. Whether it's 2D/print, 3D, audio, video, or web-related - he's working on mastering everything that comes his way. He's a past Alpha and Beta tester for Corel, and has instructed students from all over the world. He runs the popular MacroMonster.com site, the #1 place for CorelDRAW macros. Also check out his youtube page, and his gallery at coreldraw.com.

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