Design a Logo That Works

November 4, 2010

When designers are asked to create a logo, sometimes they go for something incredibly flashy. The client is impressed until it comes time to incorporate their logo into various promotional items. Jeff Harrison did a post recently covering the future requirements you need to consider when designing a logo.

Give that a read and you’ll definitely think a little harder about designing a usable logo for clients or yourself. I’d also like to point you to a study that was done recently on brand recognition. Logos for some of the most popular brands were simplified to circles. I can still recognize some of the brands and that is a sign that they have a great logo. Others, I have no idea the original brand. After looking at these examples, you may have even more thoughts when designing the next logo.

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Foster D. Coburn III is author of 13 best-selling books on CorelDRAW and has been a contributor to numerous technology and graphics-related magazines. Foster has taken many projects, including this Web site, from the early design stage through to a finished piece. He has been a featured speaker at many graphics conferences. His first Web site was built in 1995 and he has been working exclusively in WordPress since 2013.

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