Within the last few days, Facebook became the last of the major social media platforms to implement hashtags. Now that they are darned near everything, I wanted to discussed them. I’ll go over how to use them and why they can be useful. There are also other times you may want to avoid them for privacy reasons.
What is a hashtag?
You’ll see it as a piece of text preceded by the # sign. Each social media site handles creating them a little bit differently, but all start with typing that pound sign.
Why would you want a hashtag?
Think of it as a search term. If someone wants to find every posting containing a specific term, they can search on hashtags. As many of you are CorelDRAW users, an example would be searching for #coreldraw to see all posts with that hashtag. The more popular the search term, the more results you’ll get.
They are also used quite often for events or gatherings. Apple recently held their Worldwide Developer Conference which leds to many posts with #wwdc. The last game of the NBA Finals is tonight and I’m sure the hashtag #nbafinals will be used quite a bit. Just watch what your friends are posting and I’m sure you’ll see several examples of hashtags in use.
If you are the one posting content with a hashtag, it can give your post more exposure as people who don’t follow you can find the post via search. This can be a great way for your post to reach a much wider following. Those of you concerned with privacy will want to use hashtags carefully as the extra exposure may not be what you want.
Sure, there are people who go overboard with hashtags. Those same people probably go overboard with other things as well. Don’t be afraid to use them as they can be a great tool for finding and sharing content.