It is a scenario that has played itself out constantly as time passed, refusal to embrace new technology. Two current companies that are a shell of their former selves are RIM (Blackberry), Polaroid and Kodak because they ignored the market forces moving in a different direction. Other companies like Blockbuster are virtually dead because they didn’t adapt.
Let me give you two examples of areas where I initially resisted change.
In February of 1995, I had someone at one of my seminars suggest I needed a Web site. I told the person I didn’t see any benefit and didn’t have the time for it. Three months later, I posted our first Web site with a single page. Now we have thousands of pages on the site and it is an integral part of the business.
Fast forward a number of years and Twitter had burst onto the scene. A friend suggested I need to create an account and I was fairly resistant. I didn’t get it. But in May 2009 I created an account anyways. It was two more years before I really did much with the account and everything clicked after I read The Tao of Twitter. Now Twitter is an integral part of the business.
There are certainly more examples about technologies I’ve embraced over the years to keep the business moving forward. Heck, we embraced ebooks long before they were cool and yet we are just now working on our first title for the Kindle platform.
What are the technologies you are resisting? Are you still using really old versions of software? Do you think fax and e-mail are the “modern” ways to communicate? Does your phone have a rotary dial or your cel phone look like a brick?
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
You can continue to “do things the way you’ve always done,” but don’t be surprised when your path hits a dead end while your competition embraces new technologies and zooms past you. Instead of making lists of excuses to avoid change, make lists of reasons why change can be helpful to you. You don’t have to live on the bleeding edge of technology, but you can’t stick your head in the sand either!
Post a comment on the blog and tell everyone about a technology you’ve embraced or tell everyone what technology you are avoiding.